In the previous section, you reviewed a video walking your through Ahrefs as it applies to setting up a HOTH X campaign.

Here is a good checklist to keep in mind when fulfilling HOTH X campaign setup:

1. Review traffic and keyword movements. Make sure things are progressing and if not review the setup process here for further instruction
2. Review the anchor text profile. Make sure exact match keywords are not over-optimized (more than 5%)
3. Review the top pages and find best targets based on internal notes
4. Setup Foundations using 1-2 keywords per URL targeted- the rest will want to be a mix of branded, naked URL, and generic terms
5. Make sure you target 3 URLs consistently over the 3 months you are setting up as discussed in the setup video
6. Diversify the exact match keywords being used in the Foundations orders
7. Setup Guest Posts and target different pages each month- follow details in setup process doc
8. Make sure local and/or blog products have appropriate information
9. SAVE everything and reload page to ensure nothing is left blank
10. Note on production sheet as completed for Campaign Manager's approval