To kick this section off, we will be breaking down all of the products the HOTH offers, and how they are used in practice for a SEO strategy.

SEO is an ever-evolving industry, and we are constantly adding new product offerings to fit the needs that websites have to most effectively optimize themselves for Google search results.

Within HOTH X specifically, we are typically only going to incorporate the following products:

HOTH Foundations:

1. Read the product page
2. Understand that these links are strictly for SEO purposes and only google's crawlers will ever actually be reading this content.
3. The purpose of the backlinks created in this package is to point contextual backlinks to the customer's website in a way that looks natural.
4. Within the HOTH X strategy, this package is used to get a good volume of backlinks for both natural anchor text and keywords that fall into the Easy Wins strategy.
5. Diversity is key when applying this aspect of the strategy. (application will be reviewed in more depth in the Role Overview portion of this training.)

HOTH Guest Post:

1. Read the product page
2. These links have more 'juice' or are more impactful on the page of the website we point them to than Foundational. These are blogs written by our vetted Blogger writers and posted on REAL sites with REAL traffic.
3. Within the HOTH X strategy, it is super important to point these to blog content on the customer's site that has a priority keyword within the content.
4. These links are good for boosting keyword rankings quickly as well as boosting the Domain Authority of the customer's site.

HOTH Blogger:

1. Read the product page
2. This is pretty self-explanatory, it is content we write intended to be posted on the CUSTOMER's site.
3. The purpose of this content is to 1- show google the site is relevant and consistently being updated and 2. allow us to add content to the site that is based around keywords not ranking on the site that the customer wants to start ranking for.
4. Content is King in SEO and Google much prefers to bring users a blog answering their questions over a product page.

HOTH Web Copy:

1. Read the product page
2. This is on-site content for a page that is lacking the essential keywords needed to properly rank in google.
3. Primarily used for newer sites, or established sites not yet ranking for the keywords needed to drive appropriate traffic to the site.

The Hoth Price List contains example reports you can review as well.