SEO Practices: An Essential Guide
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Your Instructor
Alize Luft
Course Curriculum
Module One | Part One: Introduction to Digital Marketing
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Module One | Part Two: Marketing & Sales Funnels: A Simplified Guide
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Module One | Part Three: Understanding the Customer Journey
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Module One | Part Four: Overview of Digital Marketing Channels
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Module One | Part Five: Digital Marketing Analytics & KPIs
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Module Two | Part One: Fundamentals of SEO
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Module Two | Part Two: Search Engine Basics
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Module Two | Part Three: How Search Engines Work (Google)
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Module Two | Part Four: SEO Metrics
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Module Two | Part Five: The Three Pillars of SEO
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Module Two | Part Six: SEO Best Practices and Guidelines
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Module Two | Part Seven: Search Engine Algorithms
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Module Two | Part Eight: Conclusion
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Module Three | Part One: Keyword Research & Intro to SEO Data and Reporting Tools
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Module Three | Part Two: Keyword Research Tools and Techniques
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Module Three | Part Three: SEO Data and Reporting Tools
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Module Three | Part Four: Applying Keyword Research in SEO Strategies
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Module Three | Part Five: Real-World Applications of SEO Reporting and Keyword Data
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Module Three | Part Six: Conclusion
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Module Four | Part One: On-Page SEO
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Module Four | Part Two: Why On-Page SEO Matters
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Module Four | Part Three: Title Tag Optimization
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Module Four | Part Four: Meta Description Optimization
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Module Four | Part Five: Heading Tags and Content Structure
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Module Four | Part Six: URL Optimization
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Module Four | Part Seven: Content Optimization
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Module Four | Part Eight: Summary and Practical Application
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Module Five | Introduction: OffPage SEO
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Module Five | Part One: Benefits of Link Building
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Module Five | Part Two: Comprehensive Link Building
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Module Five | Part Three: Backlink Quality vs. Quantity
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Module Five | Part Four: Anchor Text Diversity
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Module Five | Part Five: User-Generated Content and Reviews
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Module Five | Part Six: Monitoring and Reporting on Link Building
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Module Five | Part Seven: Ethical Considerations and Compliance
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Module Five | Part Eight: Conclusion
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Module Six | Part One: What Is Local SEO?
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Module Six | Part Two: Optimizing Google Business Profile (Formerly Google My Business)
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Module Six | Part Three: On-Page Optimization for Local SEO
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Module Six | Part Four: Local Link Building Strategies
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Module Six | Part Five: Local Reviews and Reputation Management
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Module Six | Part Six: Local SEO for Multiple Locations
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Module Six | Conclusion
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Module Seven | Part One: Hosting, Websites, Domains, and Basic Technical SEO
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Module Seven | Part Two: Website Structure and Technical Foundations
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Module Seven | Part Three: Technical SEO Essentials
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Module Seven | Part Four: Advanced Technical SEO and Troubleshooting
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Frequently Asked Questions
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
off original price!
The coupon code you entered is expired or invalid, but the course is still available!