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SEO Practices: An Essential Guide
Module One | Part One: Introduction to Digital Marketing
Introduction to Digital Marketing
Video: Content Marketing
Module One | Part Two: Marketing & Sales Funnels: A Simplified Guide
Marketing & Sales Funnels: A Simplified Guide
Part Two: Quiz
Module One | Part Three: Understanding the Customer Journey
Understanding the Customer Journey
Part Three: Quiz
Module One | Part Four: Overview of Digital Marketing Channels
Video: How Do Search Engines Work
Overview of Digital Marketing Channels
Part Four: Quiz
Module One | Part Five: Digital Marketing Analytics & KPIs
Digital Marketing Analytics & KPIs
Part Five: Quiz
Module Two | Part One: Fundamentals of SEO
Fundamentals of SEO
Part One: Quiz
Module Two | Part Two: Search Engine Basics
Video: Keyword Research
Search Engine Basics
Part Two: Quiz
Module Two | Part Three: How Search Engines Work (Google)
How Search Engines Work (Google)
Part Three: Quiz
Module Two | Part Four: SEO Metrics
SEO Metrics
Part Four: Quiz
Module Two | Part Five: The Three Pillars of SEO
Video: Search Intent
The Three Pillars of SEO
Video: On-Page SEO
Part Five: Quiz
Module Two | Part Six: SEO Best Practices and Guidelines
Video: Link Building
SEO Best Practices and Guidelines
Part Six: Quiz
Module Two | Part Seven: Search Engine Algorithms
Search Engine Algorithms
Part Seven: Quiz
Module Two | Part Eight: Conclusion
Conclusion
Part Eight: Quiz
Module Three | Part One: Keyword Research & Intro to SEO Data and Reporting Tools
Keyword Research & Intro to SEO Data and Reporting Tools
Part One: Quiz
Module Three | Part Two: Keyword Research Tools and Techniques
Keyword Research Tools and Techniques
Part Two: Quiz
Module Three | Part Three: SEO Data and Reporting Tools
SEO Data and Reporting Tools
Part Three: Quiz
Module Three | Part Four: Applying Keyword Research in SEO Strategies
Applying Keyword Research in SEO Strategies
Part Four: Quiz
Module Three | Part Five: Real-World Applications of SEO Reporting and Keyword Data
Real-World Applications of SEO Reporting and Keyword Data
Part Five: Quiz
Module Three | Part Six: Conclusion
Conclusion
Module Four | Part One: On-Page SEO
On-Page SEO
Module Four | Part Two: Why On-Page SEO Matters
Why On-Page SEO Matters
Part Two: Quiz
Module Four | Part Three: Title Tag Optimization
Title Tag Optimization
Video: Title Tag Optimization
Part Three: Quiz
Module Four | Part Four: Meta Description Optimization
Meta Description Optimization
Video: Meta Description Optimization
Part Four: Quiz
Module Four | Part Five: Heading Tags and Content Structure
Heading Tags and Content Structure
Part Five: Quiz
Module Four | Part Six: URL Optimization
URL Optimization
Video: Using SEO-Friendly URLs
Part Six: Quiz
Module Four | Part Seven: Content Optimization
Content Optimization
Video: Internal Links
Part Seven: Quiz
Module Four | Part Eight: Summary and Practical Application
Summary and Practical Application
Module Five | Introduction: OffPage SEO
OffPage SEO
Module Five | Part One: Benefits of Link Building
Benefits of Link Building
Part One: Quiz
Module Five | Part Two: Comprehensive Link Building
Comprehensive Link Building
Part Two: Quiz
Module Five | Part Three: Backlink Quality vs. Quantity
Backlink Quality vs. Quantity
Part Three: Quiz
Module Five | Part Four: Anchor Text Diversity
Anchor Text Diversity
Video: What Is Anchor Text
Part Four: Quiz
Module Five | Part Five: User-Generated Content and Reviews
User-Generated Content and Reviews
Part Five: Quiz
Module Five | Part Six: Monitoring and Reporting on Link Building
Monitoring and Reporting on Link Building
Part Six: Quiz
Module Five | Part Seven: Ethical Considerations and Compliance
Ethical Considerations and Compliance
Part Seven: Quiz
Module Five | Part Eight: Conclusion
Conclusion
Module Six | Part One: What Is Local SEO?
What Is Local SEO?
Part One: Quiz
Module Six | Part Two: Optimizing Google Business Profile (Formerly Google My Business)
Part Two: Optimizing Google Business Profile (Formerly Google My Business)
Part Two: Quiz
Module Six | Part Three: On-Page Optimization for Local SEO
On-Page Optimization for Local SEO
Part Three: Quiz
Module Six | Part Four: Local Link Building Strategies
Local Link Building Strategies
Part Four: Quiz
Module Six | Part Five: Local Reviews and Reputation Management
Local Reviews and Reputation Management
Part Five: Quiz
Module Six | Part Six: Local SEO for Multiple Locations
Local SEO for Multiple Locations
Part Six: Quiz
Module Six | Conclusion
Conclusion
Module Seven | Part One: Hosting, Websites, Domains, and Basic Technical SEO
Part One: Hosting, Websites, Domains, and Basic Technical SEO
Part One: Quiz
Module Seven | Part Two: Website Structure and Technical Foundations
Part Two: Website Structure and Technical Foundations
Part Two: Quiz
Module Seven | Part Three: Technical SEO Essentials
Part Three: Technical SEO Essentials
Part Three: Quiz
Module Seven | Part Four: Advanced Technical SEO and Troubleshooting
Part Four: Advanced Technical SEO and Troubleshooting
Part Four: Quiz
Benefits of Link Building
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